Sunday, July 30, 2017

The Frightening World of Kickstarter

As I waited for a program to download on my computer so that I can get some work done on this marketing campaign, I decided to browse the projects on Kickstarter under the subject "Publishing". This might have been a bad idea as it has made doubts and fears run rampant in my overly active writer's imagination.

As of this morning, there are 39,685 publishing campaigns active on Kickstarter. I planned to browse through them to look at successes and failures so that I can have a better idea of what works and what doesn't when it comes to attracting backers. What really struck me though, was how many of these projects had zero backing and were live for more than twenty days!

I even backed two of them because they looked promising and I felt terrible seeing that big $0.00 on the page!

Nothing is more invalidating than spending your precious time on a project and failing at launch time but failure to sell does not mean that you've created a bad product. It probably means that you've failed to reach the right audience. Your ability to write has not been tested until you have succeeded in your ability to market.

This is a scary time, guys! Give me some positive thoughts, please!